Marketers Focus On Experience, Automation, & an Agile approach

Consumer Experience is all the rage in marketing circles as businesses move closer towards more effective data-driven marketing.

But how do you move beyond the hype, promise and buzzwords – like agile, omnichannel, automated, real-time etc – to deliver great consumer experiences that in-turn deliver measurable business growth?

Transformation Curve

Front Foot Marketing helps businesses map out a transformation and data-driven marketing maturity curve.

This means looking at how marketing teams are approaching marketing and how effectively they are transforming to a new capability, with processes and technology that harness the power of their first party data.

Ultimately to deliver more consumer centric experiences and relevant and personalised communication that makes people take action.

The Transformation Curve helps businesses identify the current state in terms of their:

  1. digital ecosystem and disconnection points
  2. data capture, flows, and how data is being prioritised for marketing purposes
  3. technology stack and the role of technology from a consumer journey perspective
  4. segmentation approach and how successfully it is delivering results versus adding complexity
  5. marketing activity (always on/agile/BAU versus strategic) and how performance is being measured back to objectives

Once the current state is identified, a concrete strategy and plan to deliver better customer experiences can then be developed. All with clear success measures over defined stages.

From product to consumer centricity

Our process helps you align sales, marketing, data/insights, IT/Innovation, HR and finance leaders around common goals.

Once aligned, we workshop with you, and help turn:

  • business/product/service features into consumer benefits
  • corporate values into real and believable proof points from a consumer’s perspective
  • disparate marketing activity into a logical consumer lifecycle plan

Make change happen

  • Are you struggling to make sense of the mass of consumer data within your business?
  • Has your digital and technology ecosystem got out of control with IT, Marketing, and external vendors?
  • Do you feel that you are heading down dead end roads with analytics briefs?
  • Do you lack a framework for measuring consumer value and consumer engagement?
  • Are you publishing content, measuring engagement, but still struggling to close the loop to sales?

If you answered yes to any of the above, then we would love to work with you.

We’re always grateful for working with inspiring and open-minded people. eg: AMEX, On The Run, Virgin Mobile, Fairfax, Fisher & Paykel, Employ Group, Petbarn, Microsoft, Nestle, Procter & Gamble, LTG GoldRock, Huggies, Canon, Westpac, Musica Viva, Volkswagen Group, Thursday Plantation and many more over the years.

So thank you for finding us.

Need a marketing strategist for acquisition, activation, retention or advocacy projects?

Please take a look around our site, and if interested, then maybe we can work together to get your business on the Front Foot.

Here are some of our recent projects

 

digital-serendipity

anton buchner marketing strategist